Wednesday, July 22, 2009

The Free Sample

Most solicitors provide their potential customers with some form of a "gift" which then "forces" the potential customer to purchase something from the solicitor.

A very prominent company from Indiana learned that if they left a "BUG" with their customers that consisted of many samples of their cleaning products found that if they left the "BUG" with their customer for a time period between 24 and 72 hours the customer almost always purchases something when the solicitor returns. This tactic isn't just used with door-to-door sales people, it's used everywhere. You may have noticed a smiling grocery store worker handing out free food or random people off the streets giving you flowers so that you will donate to their charity. They trap you.

This "trapping" consists of forcing you to accept their "gift" even if you don't want it. This makes you completely taken advantage of because after you accept the gift your mind forces you to believe that you owe the gift-giver.

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