Perceptual Contrast

Some collage students were involved in an experiment that required three pales of water. One pale contained water that was cold, another had room temperature water, and the last contained hot water. The students were told to place their left hand in the cold water and their right hand in the hot water. They were then told to place both hands in the room temperature pale. They found that Their left hands felt warmer, while their right hands felt colder due to what was originally encompassed by. This experiment was meant to prove that if we view things (or feel them) in a certain way we will think (or feel) differently about the next thing we see.

For example, if a girl that went off to collage was to write a letter back to her parents that said she got a concussion jumping out of a burning dormitory building and that she fell in love with an uneducated gas station employee who got her pregnant, gave her an infection, and who she is to be marrying, if she puts at the end of her letter that none of that is true and in reality she's just failing chemistry and history it puts things into a perspective where that doesn't seem as bad. Sales people have also learned this trick. House sales people will tend to show the most run down, overpriced houses first to make the perspective buyer more likely to buy the nicer house on their list.

This concludes that what people see first will make them think differently about the next item or idea that comes across.